Students of LLU international master’s study programme "Agri-food Business Management" explore how marketing works in practice
On 12 May the students of LV-LT-EE joint master’s program "Agri-food Business Management" together with the professor of the study course "Agricultural and Food Business Marketing Communication" – Dr.oec. Inguna Gulbe visited the exhibition "Spring 2022" of agricultural and technical industries, where students acquired practical aspects of exhibition marketing.
The aim of this course is to master marketing communication tools, with a special focus on agri-food product promotion to be able to independently develop and manage an integrated marketing communication strategy and effectively communicate with customers and consumers, policy makers and the public.
During the visit, students had the opportunity not only to see a wide range of agricultural products and the latest approaches in the organization of exhibitions, but also to get a joint photo with the owner of the exhibition, the head of the Office of the Minister of Agriculture, former Latvian ministers and other high officials.